Develop innovative and successful direct mail strategies for your company and jump-start your direct marketing career. Learn dozens of proven tools that the country’s biggest and best companies rely on. This unique and interactive two day seminar will ensure you know how to make your next direct marketing campaign a huge success. Learn everything you need to know about positioning, choosing the right target market, developing the most effective message, and making your creative work.

Benefits of Attending

* Over two fast-paced, highly interactive days, you’ll learn:
* How to develop a “blueprint� for your program that will help ensure success before the creative work begins
* 4 important ways to segment your prospects and develop more targeted appeals
* 17 proven direct marketing techniques you can immediately apply to your own program
* 7 specific checklists for creating and evaluating direct mail letters, brochures, reply cards, involvement devices, and print ads

Who Should Attend

This training is valuable for:
* Direct marketing managers, directors, and VPs of any company
* Account directors from advertising or direct marketing agencies who want to sharpen their strategic skills
* Copywriters who want to improve their strategic sales skills
* Anyone who is responsible for the success of the business-to-business direct marketing programs within a company - especially senior executives and sales managers