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 In 2007, over 800 Marketing Research thought leaders joined together at the AMA National Marketing Research Conference. In 2008, this conference will continue that tradition with provocative keynote speakers, presentations by leading research practitioners, interactive sessions and a variety of networking opportunities.
Refocusing on the Consumer: What are people really thinking?
Marketing Researchers must refocus on the consumer in today’s rapidly changing world. We, as researchers, need to go beyond the data to understand the context in which consumers make decisions and filter information. We need to move beyond “what� to why and how.
We will address the following questions:
* How do we enhance the value of Marketing Research?
* How do we close the loop between data and corporate imperatives to focus on the end result?
* How do we develop Marketing Research that drives informed decision making?
Featured Keynote Speakers include:
DAN ARIELY, PH.D., Alfred P. Sloan Professor of BehavioralEconomics – MIT, and Author Predictably Irrational
GARY HIRSHBERG, CEO Stonyfield Farm and Author, Stirring it Up: How to Make Money and Save the World
The event will utilize highly interactive sessions including Roundtables, Panel Discussions, User Generated content, and specialized breakout sessions.
SPEAKERS:
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Keynote Presentors
Featured Keynote: Predictably Irrational
Dan Ariely, Professor of Marketing, MIT, Author, ...
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| American Marketing Association (AMA) - The American Marketing Association (AMA) is the largest marketing association in North America. It is a professional association for individuals and organizations involved in the practice, teaching and study of marketing worldwide. It is also the source that marketers turn to every day for information/resources, education/training and professional networking. AMA members are connected to a network of experienced marketers nearly 40,000 strong and include leading marketing academics, researchers and practitioners from every industry. AMA offers highly acclaimed seminars, workshops and Hot Topic events focused on the immediate needs of marketers, as well as trends shaping the future. AMA’s website, MarketingPower.com, is the everyday connection to marketing data, articles, case studies, best practices and a robust job bank. The AMA also is the source for the field’s top magazines and journals, including Marketing News. AMA professional and collegiate chapters and special interest groups keep members in touch with the best people and the best practices. |
| http://www.marketingpower.com |
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| Contact Gary (aka The Guy with the Red Tie) |
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